DESCRIPTION

INSPIRATION

Official Rules

“Marlene® Celebrates 30 Years” Prize Contest

1. PROMOTER OF THE CONTEST

The contest is promoted by VOG, with registered office at Via Jakobi 1/A, 39018 Terlano, Italy – VAT/Tax Code No. 00122310212 (hereinafter the “Promoter” or “Promoting Company”). The party delegated to manage the contest is sdm società benefit Srl, Via Ariberto 24, 20123 Milan – VAT and Tax Code No. 12079020157.

2. CONTEST PERIOD

Participation is permitted from 15 September 2025 to 15 November 2025.

3. ELIGIBILITY

Participation is open to natural persons aged 14 and over who correctly register for the contest. Employees of the Promoting Company and/or the Delegated Entity, as well as employees of agencies professionally involved in organising the contest, are excluded from participation.

4. CONTEST PROMOTION

The contest will be promoted via the website 30.marlene.it, social media channels, at points of sale, and any other means the Promoter deems suitable.
All promotional messages will be consistent with the present Official Rules.
The full version of the rules will be available at 30.marlene.it.
The contest may be announced prior to its official start date, in compliance with applicable regulations (D.P.R. 430/2001).

5. HOW TO PARTICIPATE

To participate and compete for the prizes, users must create an artistic work falling under one of the following categories: literature, music, art, or recipes, interpreting the theme "Marlene – Daughter of the Alps" by exploring one or more of the following aspects:
• The origin (father, mother, climate) of Marlene
• The creative process from bud to apple
• The seasons – Marlene as the result of the harmonious alternation of the seasons
• The varietal assortment of Marlene apples
• Sustainability and environmental responsibility
• The anniversary and emotions or memories related to Marlene (personal or fictional stories about the apple: childhood, family, life seasons; a taste that evokes memories and creates emotional connections)
• The apple as a symbol of health, balance and natural lifestyle
• Marlene and the territory (the deep connection between Marlene and South Tyrol: landscapes, culture, agricultural tradition; the apple as an expression of Alpine territory, its history and people)
Steps to participate:
1. Visit 30.marlene.it during the contest period
2. Complete the registration form in full and follow the on-screen video instructions
3. Select one of the following categories: “literature”, “music”, “art”, “recipes”
4. Review the privacy policy and confirm acceptance of both the privacy terms and these Official Rules
5. If the participant is a minor, consent must be given by a parent or legal guardian via a checkbox
6. Create and upload an artistic work ("Artistic Work" or "Work") in the appropriate format for the chosen category interpreting the theme "Marlene – Daughter of the Alps"
7. Upload the Work (accepted formats: jpg, png, pdf, doc, docx, mp4 – max file size: 10MB)
8. Provide a title, description, and source of inspiration for the Work
9. Declare whether the Work was created with the aid of Artificial Intelligence
10. Declare that the Work is original, unpublished, and that the participant holds all related copyrights
11. Grant, free of charge, the economic rights to the Work and authorise the Promoter to use the participant’s name, surname, and image
All the above declarations and authorisations are mandatory for uploading the Work.
Note: The uploaded Work must be final and cannot be modified after submission.
The data from all registrations will be stored for the purpose of awarding the designated prizes.
Each user may register and participate in this contest only once.
With regard to the artistic works submitted, it is specified that the Promoting Company will subject them to moderation, and will not allow the participation of any submissions that:
• are clearly in violation of legal regulations;
• are in poor taste, vulgar, obscene, or offensive to common moral, political, or religious standards;
• contain content or references of any kind to animal abuse;
• contain content that incites hatred or violence;
• unlawfully and/or improperly exploit and/or use in a harmful or degrading way the trademarks or distinctive signs (whether word or figurative marks) of the Promoting Company and/or any other company or brand;
• contain trademarks/logos of third parties;
• contain any form of direct or indirect advertising for any activity, product, or service;
• include recognizable images of minors or, more generally, feature third parties;
• violate, in any way, the rights of third parties, including but not limited to copyright, trademarks, and/or other intellectual and/or industrial property rights;
• contain inappropriate content that, at the sole discretion of the Promoting Company, is deemed unsuitable.
Submissions that pass the above moderation will be published in the contest gallery on the website 30.marlene.it
The user will be informed of the result of the moderation via an email sent to the address provided during the contest registration.

7. DECLARATIONS AND RIGHTS

By submitting a Work, the participant (or the parent/legal guardian if the participant is a minor) declares to be the sole author and rights holder and indemnifies the Promoter against any third- party claims.
The participant also declares that the Work is original and unpublished, and authorises VOG to use it for promotional purposes related to the contest.
The participant warrants that no part of the submitted Work violates any applicable laws or third- party rights, including intellectual property, copyright, moral rights, or data protection laws. By accepting these Rules, the participant agrees that, in case of winning, they shall grant the Promoter, free of charge, all economic rights to the Work, including the right to use, adapt, publish, distribute, and reproduce the Work without limitation.
Participants must ensure they have obtained all necessary releases from any third parties featured in the Work.
By accepting the prize, the winner authorises the Promoter to:
Reproduce and publish the Work, or parts of it, including edits, for any lawful purpose, including commercial
Exploit the Work economically in any manner allowed by law, waiving any future claims Retain economic exploitation rights, while acknowledging the author's moral rights The use of the winning Work by the Promoter is considered free and irrevocable.

8. WINNER SELECTION AND JURY

By 15 December 2025, a jury of five (5) appointed members from the Promoter will convene in the presence of a Public Official (Notary or Chamber of Commerce officer) to evaluate all eligible entries.
For each category, 1 winner and 1 reserve will be selected, ranked accordingly.
A Final Prize winner and reserve will also be selected from all categories combined.
Judging criteria:
-Aesthetic quality of the Work
-Relevance to the contest celebration theme
-Emotional impact conveyed by the Work
The jury’s decisions are final and irrevocable.
A pre-selection may be conducted (in agreement with the Public Official) to shortlist 10 entries per category deemed most compliant with the rules and worthy of final jury evaluation.

9. PRIZES

#	Prize	Value	Awarded to
1	Vacation voucher – 7 nights in South Tyrol	€2,250.00 (max €500 travel, €1,750 accommodation)	1st place – Music
1	Vacation voucher – 7 nights in South Tyrol	€2,250.00 (max €500 travel, €1,750 accommodation)	1st place – Literature
1	Vacation voucher – 7 nights in South Tyrol	€2,250.00 (max €500 travel, €1,750 accommodation)	1st place – Art
1	Internship voucher – 1 week with Norbert Niederkofler	€2,250.00 (max €500 travel, €1,750 accommodation)	1st place – Recipes
1	Final Prize: 6 vouchers totalling 30 nights in South Tyrol	€10,000.00 (max €2,500 travel, €7,500 accommodation)	1st place – Final Prize

PRIZE DETAILS
The “6 vouchers totalling 30 nights in South Tyrol” prize includes:
• 6 vouchers valid over 5 years, each redeemable for a 6-day, 5-night stay at one of the farms listed at the following link: Farm holidays in South Tyrol – Discover here | Marlene®, to be chosen by the winner;
• round-trip transfer from the train station/airport closest to the winner’s place of residence to the hotel, up to a maximum of €2,500.
The prize does NOT cover anything not expressly mentioned in the prize description. Any additional costs beyond the allocated budget for the prize will be borne by the winner. The prize must be used by 31/01/2030.
The “7-Night Holiday Voucher in South Tyrol” prize includes:
• accommodation for 7 days and 6 nights at one of the “Gallo Rosso” farms chosen by the winner;
• round-trip transfer from the train station/airport closest to the winner’s place of residence to the hotel, up to a maximum of €500.
The prize does NOT cover anything not expressly mentioned in the prize description.
Any additional costs beyond the allocated budget for the prize will be borne by the winner.
The prize must be booked by 31/01/2026.
The prize must be used by 31/01/2027.
The “Internship Voucher with Norbert Niederkofler” prize includes:
• accommodation for 1 person for 7 days and 6 nights at a facility chosen by the promoter;
• round-trip transfer from the train station/airport closest to the winner’s place of residence to the hotel, up to a maximum of €500;
• internship at the Atelier Mössmer Norbert Niederkofler.
The prize does NOT cover anything not expressly mentioned in the prize description.
Any additional costs beyond the allocated budget for the prize will be borne by the winner.
The prize must be booked by 31/12/2026.
The prize must be used by 31/01/2027.

10. TOTAL PRIZE VALUE

The total prize pool amounts to €19,000.00 (VAT excluded, if applicable).

11. VALIDATION OF WINNERS

Please note that all entries will be subject to moderation by the Promoting Company, including through third-party companies appointed for this purpose. If the entry does not meet the required criteria, it will not be confirmed, nor will any prize eventually won.
Each winner will receive a notification at the email address provided during registration. Specifically, the winner must reply to the received email within 7 days of the notification by sending:
• a completed and signed prize acceptance release form;
• a declaration of transfer of the economic exploitation rights of the artistic work created, used for participation in the contest and selected;
• a front and back copy of a valid identity document (the document’s data must match the data provided at the time of registration and the document must be valid and not expired). N.B. In the case of a minor participant, the prize acceptance form and the declaration of rights transfer for the submitted work must be signed by the parents or legal guardian. All the authorizations and transfers of rights mentioned above are binding for the delivery of any prize won.
The prize will be considered unassigned and therefore will be awarded to the reserve winner in the following cases:
• if the winner fails to send the required documentation within the specified time and in the manner indicated;
• if the winner is under the age of 18;
• if the winner’s data does not match what was declared during contest registration;
• for any reason that makes the winner’s participation invalid.
It is also specified that the Promoter reserves the right to verify the validity of the documentation related to all entries, conducting any checks deemed necessary, and reserves the right to request, at its sole discretion, additional documentation at any time, even after the contest has ended, including but not limited to:
• a front and back copy of a valid identity document, for verification of the data provided at the time of registration;
• a declaration of authorship of the artistic work created and used to participate in the contest.

12. PRIZE DELIVERY

Prizes will be delivered by the Promoter (or delegated party) within 180 days from the end of the contest, as per D.P.R. 430/2001. Vouchers will be emailed. The Promoter is not liable for incorrect email addresses or technical issues. Prizes are non-transferable, non-exchangeable, and not convertible into cash. If the promised prize is unavailable at the time of delivery, an alternative of equal or greater value will be offered.

13. UNCLAIMED PRIZES

Prizes not claimed or awarded (excluding those declined) will be donated to: Bäuerlicher Notstandfonds, Leegtorweg 8/A, 39100 Bozen, Tax Code 94025800213, as per Art. 10(5) D.P.R. 430/2001.

14. ADDITIONAL CONDITIONS

The accuracy and truthfulness of the data provided at the time of registration are essential conditions for participation.
Each participant may register and participate in the contest only once: it is necessary to use real data (which must correspond to those indicated on their identity document). Multiple registrations attributable to the same individual (for example, using different email addresses) will invalidate participation in the contest. If at any time the Promoter verifies non-compliance with this condition, the participant and all accounts linked to them will be disqualified from receiving any prizes won. This check may also take place during the prize validation phase and in any case before the prize is delivered.
Entries and/or winnings obtained through the use of software or temporary or non-existent email addresses, or those considered suspicious, fraudulent, which do not guarantee the uniqueness of the participant or violate the contest rules, if identified or deemed such by the means and knowledge available to the Promoter, will be canceled.
The Promoting Company, or companies appointed by it to manage the contest, reserve the right to act, at their discretion and in compliance with current laws, to limit and prevent any attempts to circumvent the system put in place.
All communications related to participation in the contest will be sent to the email address used during participation.
• The Promoting Company assumes no responsibility regarding participants for whom:
• the mailbox is full or temporarily or permanently disabled;
• the email address provided is incorrect, incomplete, or blacklisted;
• there is no response from the recipient host after the email is sent;
• the telephone number provided is incorrect or no longer active.
The Promoting Company assumes no responsibility for lost or damaged entries and/or messages during online transmission, those received after the deadline, or those with incorrect data. The Promoting Company assumes no responsibility for any access issues, impediments, malfunctions, or difficulties related to the technical tools used by the user to participate in the contest. For example: computers, cell phones, smartphones, tablets, hardware and cabling in general, software, telephone line for internet connectivity.
Participation in this contest is completely free.
Participation in the contest implies the participant’s implicit acceptance of these rules in their entirety and without any reservation.
The Promoting Company reserves the right to modify, even partially and at any time, the methods of participation in the contest, giving adequate notice, without introducing worsening changes and safeguarding rights already acquired by participants.
For information and clarifications, please write to: info@marlene.it

16. PROMOTER’S OBLIGATIONS

The contest complies with Presidential Decree 430/2001.
A 100% prize value surety bond has been issued in favour of the Ministry of Enterprises and Made in Italy.
The Promoter waives any tax claim against winners (Art. 30 D.P.R. 600/73). VAT on taxable prizes is non-deductible.
The system managing contest entries and selections will comply with public faith protection standards, including:
• System specifications
• Server location (within Italy)
• Security measures to prevent external interference

17. DATA PROTECTION

By entering the contest, participants consent to the processing of personal data in accordance with Italian Legislative Decree 196/2003 and EU Regulation 2016/679, as outlined in the privacy policy pursuant to Art. 13 GDPR.

Privacy Policy

Published on 2025-02-12 09:18:50

Marlene Verband der Südtiroler Obstgenossenschaften, with registered office at Jakobistraße 1/A, Terlan (BZ) - 39018, C.F./P.IVA IT00122310212, (hereinafter referred to as the "Data Controller" or "Controller"), is committed to protecting the online privacy of individuals while they browse and use the services of the website https://www.marlene.it (hereinafter referred to as the "Portal" or "Website").

This document describes every aspect related to the processing of personal data of users (hereinafter referred to as "Data Subjects") carried out through the Website, in accordance with the provisions of Article 13 of EU Regulation No. 2016/679 (hereinafter referred to as the "Regulation"). According to the provisions of the Regulation, the processing carried out by the Controller through the Website will be based on the principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, integrity, and confidentiality.

1. Data Controller

The Data Controller for the processing carried out through the Portal is Marlene Verband der Südtiroler Obstgenossenschaften as defined above and can be contacted using the methods indicated in the "Contact" section (see Article 10).

2. Categories of Personal Data processed

Navigation/Usage Data: Information collected during the user's visit to the Website (e.g., IP address, URI notation addresses, browsing history, information about interactions with the site, information about the user's computer environment, browser type and language, operating system, location, date and time of the request). These are pieces of information that are not collected to be associated with identified individuals, but by their very nature, through processing and associations with data held by third parties, they could allow user identification.

Voluntarily provided data by the user: Personal information voluntarily provided by the user through specific forms on the Website (e.g., registration, contact, comments, reviews, posts, etc.). Such information may include, for example: identifying data (name, surname, ID number, username, user ID, password, place and date of birth, etc.), personal image, contact and location data (residential address, email address, phone number, postal address, etc.).

Commercial data: Information necessary for the performance of economic and fiscal obligations related to the provision of services on the Website (e.g., payment information, VAT number, purchase history, product or service usage information, credit and billing information, assistance requests, etc.).

Sensitive data: The so-called "special categories of personal data" as defined in Article 9 of the Regulation, which includes personal information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data intended to uniquely identify a natural person, data concerning health or sex life, or sexual orientation.

Location or mobility data: Information indicating the geographical location (latitude, longitude, altitude, direction of movement, time of position recording) of the user's terminal device (e.g., smartphone, PC) using the services of the Website.

3. Purposes of Processing

The Data Controller uses the Personal Data collected through this Website for the following purposes:

Service Provision: Responding to information requests received through the Website; delivering content and services related to the Website; sending user notifications and updates regarding the requested service.

Payments and Invoicing: Managing the economic and fiscal profile related to the sale of products/services through the Website.

Security Assurance, Abuse and Fraud Prevention, Debugging: Monitoring and preventing fraudulent activities and ensuring that systems and processes function properly and securely.

Judicial Protection: Ensuring the Data Controller's right to protect or exercise a legal claim.

Legal Obligation: Complying with a legal obligation to which the Data Controller is subject.

4. Legal Basis for Processing

The Data Controller uses the Personal Data collected through this Website for the following purposes:

Contract/Pre-contractual Measures: The processing of Personal Data is based on Article 6(1)(b) of the Regulation ("[...] processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract").

Consent of the Data Subject: The processing of Personal Data is based on Article 6(1)(a) of the Regulation ("[...] the data subject has given consent to the processing of his or her personal data for one or more specific purposes"). The consent given by the user is voluntary and does not affect the use of additional services on the Website. The consent given can always be revoked through the appropriate cookie preference selection form or by contacting the Data Controller using the contact information provided in the [Data Controller Contacts] section.

Legitimate Interest of the Data Controller: The processing of Personal Data is based on Article 6(1)(f) of the Regulation ("[...] processing is necessary for the purposes of the legitimate interests pursued by the data controller or by a third party").

Legal Obligation: The processing of Personal Data is based on Article 6(1)(c) of the Regulation ("[...] processing is necessary for compliance with a legal obligation to which the data controller is subject").

Protection of Vital Interests: The processing of Personal Data is based on Article 6(1)(d) of the Regulation ("[...] processing is necessary in order to protect the vital interests of the data subject or of another natural person").

Task Carried Out in the Public Interest: The processing of Personal Data is based on Article 6(1)(e) of the Regulation ("[...] processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller").

5. Processing Methods

The processing is carried out using manual and/or automated methods, including the use of computer and telecommunications technologies (e.g., CRM, management software, and mailing list services), applying suitable technical and organizational security measures to ensure the security, integrity, and confidentiality of Personal Data, in order to minimize the risks of destruction, loss, unauthorized access, alteration, and unauthorized disclosure, in accordance with Articles 6 and 32 of the GDPR.

6. Transfer of Personal Data outside the EU/EEA

The Data Controller does not intend to transfer Personal Data outside the European Economic Area. However, if there is a need for organizational/production purposes, for example, by using providers and/or cloud services that involve the transfer of data abroad, appropriate safeguards will be implemented for the transfer of Personal Data to a Third Country. Depending on the specific circumstances, these safeguards may include verifying the existence of adequacy decisions by the European Commission, adopting standard contractual clauses and/or binding corporate rules, and verifying the adoption of any additional measures in compliance with EDPB Recommendation 01/2020.

Vendor Name	Description	Vendor Privacy Policy
Facebook		https://www.facebook.com/policy/cookies
Google Advertising Products		https://business.safety.google/privacy/
Microsoft Clarity		https://privacy.microsoft.com/en-us/privacystatement
Consisto		https://www.consisto.it/it/privacy-policy.html
TikTok		https://www.tiktok.com/legal/privacy-policy
YouTube		https://policies.google.com/privacy

7. Retention Periods

The Data Controller retains Personal Data only for the periods of time necessary to fulfill the purposes outlined in this document, or as required by specific regulations.

In particular:

Personal Data processed for the purpose of "Service Provision" will be retained for a period not exceeding 10 years;
Personal data processed for the purpose of "Payments and Invoicing" will be retained for a period not exceeding 10 years (Art. 2220 of the Italian Civil Code).
Personal Data processed for Direct Marketing purposes will be retained for a period not exceeding 2 years or until the withdrawal of consent by the data subject.
The duration of individual cookies is specified in the "Cookie Policy".
The Data Controller may retain Personal Data for the period permitted and required by Italian law for the purpose of "Judicial Protection" of their interests (Art. 2946 and 2947 paragraph 1, paragraph 3 of the Italian Civil Code).
After the expiration of these retention periods, Personal Data will be deleted or anonymized, unless held for additional purposes based on appropriate legal grounds.

8. Recipients

The Personal Data collected by the Data Controller may be disclosed or made accessible, for the purposes mentioned above, to the following categories of recipients:

Employees and collaborators assisting the Data Controller in the processing operations, with their explicit authorization and, if necessary, the signing of confidentiality agreements;
Entities providing outsourcing services on behalf of the Data Controller, acting as Data Processors: cloud computing service providers, independent professionals, companies or professional firms providing assistance and consultancy to the Data Controller, or entities entrusted with hosting and technical maintenance activities, including software maintenance, network devices, and electronic communication networks;
Independent Data Controllers to whom the communication of data is necessary for the provision of the requested service.
Independent Data Controllers pursuing their own purposes (subject to the data subject's consent);
Public authorities, when such communication is required by law.
After the expiration of these retention periods, Personal Data will be deleted or anonymized, unless held for additional purposes based on appropriate legal grounds.

9. Data Subject's Rights

At any time, the Data Subject has the right to access their personal information and request its rectification, erasure, restriction of processing, and portability. The Data Subject also has the right to object, in whole or in part, to the processing and to not be subject to a decision based solely on automated processing, including profiling.

To exercise the rights provided by Articles 15-22 of the GDPR, the Data Subject can contact the Data Controller using the contact details provided in the "Contacts" section (see Article 10). The Data Controller is required to respond to the request within 1 month, or to communicate any delay in case of numerous and/or complex requests (the extension period cannot exceed 2 months). In any case, the Data Subject has the right to lodge a complaint with the competent Supervisory Authority (Data Protection Authority) in accordance with Article 77 of the Regulation if they believe that the processing of their Personal Data is in violation of applicable regulations.

10. Contacts

For further information regarding the processing of Personal Data carried out under the contract or to exercise your rights, you can contact the Data Controller at the following email address: info@marlene.it